Just in case you don’t know who she is, here is a bit of information you should know about her business:
Deepskin Organics® by MARIA ÅKERBERG
We are a family owned business and Sweden’s leading organic brand within professional skincare. Ever since the start back in 1995, we’ve been set on making the world a more beautiful place, one non-toxic product at a time. We want to capture our natural beauty with pure products that nourish deep within the skin for lasting results. We call it Deepskin Organics® It is a philosophy that guides us in all we do and it anchors our brand promise. From our factory in the small, coastal town of Frillesås, we offer skincare, haircare and makeup for a more beautiful world, with all-natural minerals and plant-based organic ingredients. That is the MARIA ÅKERBERG way of working. That is how we make a difference.
Maria Åkerberg was one of the headline speakers during Stockholm Beauty Week and when she took center stage I was on the front row eager to hear what she had to say. She talked about her philosophy which has included sustainability from the start. Her company has been winning awards in the beauty industry since 2008. But she didn’t mention that. She’s super humble yet confident. Not many people can pull that off.
She showed us some of the long standing best sellers. She sent us each home with one of them: her hand cream. That was her gift to us inside one of her bags made of recycled material and a product book. Ahhhh! I paged through it wishing I had one of each, but in the huge salon back bar sizes for us, the summer house, my parents’ house, my mother in love’s house….you get it! I could easily be all Maria Åkerberg all day, every day. It was my mother in love who introduced me to her. The foot cream is her favorite product. We’re all so proud that she’s based in Frillesås. My in loves fell in love with Frillesås in 1964 when they purchased land and built the family summer house.
As big as Maria’s brand is she still takes the time to meet with customers and potential customers at Stockholm Beauty Week. I passed her at her stand more than once where she was always on hand.
I mean, the 3-day extravaganza had its own theme song! And a dance number. It was theater! Complete with a beautiful stage and theater seating and lights, cameras and tons of action.
I love that! I’ve never attended an an exhibition that had its own theme song. But then again during the past 6 years, I have never attended Stockholm Beauty Week.
Stockholm Beauty Week is no ordinary exhibition. It started with a purpose from the very beginning, not to just highlight beauty brands and trends, but to make a difference.
We have had an organic and sustainable focus since the start, it is not a trend, it is a must. – Maria Forssén founder of Stockholm Beauty Week
Being ahead of the curve is something Sweden is often credited with when it comes to the environment, gender equality and music. But maybe not when it comes to beauty. Those days may be numbered.
In truth, Sweden has several world class beauty brands that I will introduce you to in subsequent posts. For now I want you to get a feel for how massively exciting Stockholm Beauty Week was to attend.
You know how it feels when you get somewhere and the excitement is in your face?!?! That is how it felt upon arrival. I hope you can feel the energy from my first run through video. EN.ER.GY!
I was not only excited to be there because I am a beauty junkie, but because I had registered for several presentations, workshops, and demonstrations. Stockholm Beauty Week provides an opportunity for the public and professionals alike to learn, learn, learn! There were roughly 5 dozen such opportunities and I booked in as many as possible per day. And before I could even get to my seat I ran into the beautiful and humble Sabina Deciree.
And because we were in the heart of beautiful Stockholm at the amazing Musikaliska, we got the bonus of Royal horses going by. Come on, you have to admit Stockholm is beautiful!
Some of the fun stuff was attending launch presentations. One was exclusively for 100% natural and ecological brands (more on those later when I can show you the brands and tell you how the smell, feel and work).
More fun was getting free treatments. For example I got my eyebrows strengthened by a beauty school student. I recorded the process because I had never had this done before. It was told to expect the results to last for 2 – 3 weeks. I am on day 6ish now and as am happy as I was in the video above (just click through to view).
One of the highlights of day one and of the entire week is the opening day fashion show. Believe it or not I didn’t see it because I opted to hang out longer in the Doft (fragrance) Bar. It smelled so good in there, I was having so much fun, and I met lovely people.
And no good first day of anything in Stockholm is complete without a good after work to send you on your way home. I’m not sure how, but Stockholm Beauty Week was able to offer a special after work at the beautifully located Strand Hotel on the water. Wine was only 60 SEK. I repeat, wine was only about $6 a glass. Unheard of in that location and rarely found anywhere in the city.
I was able to enjoy that glass with two friends and Board members of the International Women’s Club of Stockholm which is fitting indeed. Stockholm Beauty Week bought in brands from not only Sweden but also England, France, Germany, Spain, Norway and the US.
By the time Day 2 rolled around I had already made a friend I would spend the day with. We have been emailing each other ever since. She even called me yesterday and we talked about life. I just adore her. I find that amazing because who makes real friends with strangers at a beauty fair?
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