Maria Åkerberg from Frillesås to the World

I went to Stockholm Beauty Week as a blogger for Black Women in Europe Blog and without a doubt, one of the highlights for me was meeting Maria Åkerberg.

Me and Maria Åkerberg at Stockholm Beauty Week.

Just in case you don’t know who she is, here is a bit of information you should know about her business:

Deepskin Organics® by MARIA ÅKERBERG

We are a family owned business and Sweden’s leading organic brand within professional skincare. Ever since the start back in 1995, we’ve been set on making the world a more beautiful place, one non-toxic product at a time. We want to capture our natural beauty with pure products that nourish deep within the skin for lasting results. We call it Deepskin Organics® It is a philosophy that guides us in all we do and it anchors our brand promise. From our factory in the small, coastal town of Frillesås, we offer skincare, haircare and makeup for a more beautiful world, with all-natural minerals and plant-based organic ingredients. That is the MARIA ÅKERBERG way of working. That is how we make a difference.

Maria Åkerberg giving her presentation during Stockholm Beauty Week 2019.

Maria Åkerberg was one of the headline speakers during Stockholm Beauty Week and when she took center stage I was on the front row eager to hear what she had to say.  She talked about her philosophy which has included sustainability from the start. Her company has been winning awards in the beauty industry since 2008. But she didn’t mention that. She’s super humble yet confident.  Not many people can pull that off.

With her most recent awards. Photo credit:

She showed us some of the long standing best sellers. She sent us each home with one of them: her hand cream. That was her gift to us inside one of her bags made of recycled material and a product book. Ahhhh! I paged through it wishing I had one of each, but in the huge salon back bar sizes for us, the summer house, my parents’ house, my mother in love’s house….you get it! I could easily be all Maria Åkerberg all day, every day. It was my mother in love who introduced me to her. The foot cream is her favorite product.  We’re all so proud that she’s based in Frillesås. My in loves fell in love with Frillesås in 1964 when they purchased land and built the family summer house.

Maria Åkerberg
The goodie bag from Maria Åkerberg’s presentation at Stockholm Beauty Week.

As big as Maria’s brand is she still takes the time to meet with customers and potential customers at Stockholm Beauty Week. I passed her at her stand more than once where she was always on hand.

Maria Åkerberg in action at Stockholm Beauty Week 2019. Photo credit: Katriina Mäkinen

If you visit Maria Åkerberg’s head office be sure to stop here for fika.


Behind the scenes at Operan

Where the Royals entertain

Membership has its advantages. And membership in the International Women’s Club in Stockholm this year included a visit to the Opera House to watch a rehearsal of a Czech ballet.

We we’re given exclusive access to a rehearsal and talk with the choreographer.


We we’re entertained in the Royal Foyer.

We touched worn and new point shoes to see how they are made.


And we introduced our youngest member to her first ballet performance. Nice things happen to me in Sweden.


Meeting in Real Life is Life!

The day before my surgery I walked 13k steps (primarily because I forgot my bus pass) and the reward was finally meeting Maria in real life.

What a surprise when she walked up to me with a big smile and said I know who you are! Made my day.

Isn’t she fab?

Now I am on the road to recovery. My left foot healed beautifully after having that bunion removed last year so I’m going for a matching pair of feet.

50% hereditary, 50% shoe choices got me here.

If you are an International married woman in Sweden, check out Maria’s page. She also has a private group you can join.

International Wives of Sweden
International Wives of Sweden is where wives from all over are interacting with one another we do Wives brunch, Wives night out and an array of activities.

The best thing to happen in Stockholm for the last 6 years

Believe it or not, I am still recovering from the 3 days that comprised Stockholm Beauty Week from May 13th – 15th. I miss it!

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I mean, the 3-day extravaganza had its own theme song! And a dance number. It was theater! Complete with a beautiful stage and theater seating and lights, cameras and tons of action.

I love that! I’ve never attended an an exhibition that had its own theme song. But then again during the past 6 years, I have never attended Stockholm Beauty Week.

Maria Forssén founder of Stockholm Beauty Week Photo credit Jenny Gunnarsson

Stockholm Beauty Week is no ordinary exhibition. It started with a purpose from the very beginning, not to just highlight beauty brands and trends, but to make a difference.

We have had an organic and sustainable focus since the start, it is not a trend, it is a must. – Maria Forssén founder of Stockholm Beauty Week

Being ahead of the curve is something Sweden is often credited with when it comes to the environment, gender equality and music. But maybe not when it comes to beauty. Those days may be numbered.

Just a smidgen of the beauty products represented at Stockholm Beauty Week

In truth, Sweden has several world class beauty brands that I will introduce you to in subsequent posts. For now I want you to get a feel for how massively exciting Stockholm Beauty Week was to attend.

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Opening day of #stockholmbeautyweek was yesterday. The buzz was incredible. Check it out. #sisterhoodinsweden

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You know how it feels when you get somewhere and the excitement is in your face?!?! That is how it felt upon arrival. I hope you can feel the energy from my first run through video. EN.ER.GY!

YouTube and Insta star Sabina Deciree

I was not only excited to be there because I am a beauty junkie, but because I had registered for several presentations, workshops, and demonstrations. Stockholm Beauty Week provides an opportunity for the public and professionals alike to learn, learn, learn! There were roughly 5 dozen such opportunities and I booked in as many as possible per day. And before I could even get to my seat I ran into the beautiful and humble Sabina Deciree.

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And because we were in the heart of beautiful Stockholm at the amazing Musikaliska, we got the bonus of Royal horses going by. Come on, you have to admit Stockholm is beautiful!

Goodie bags waiting for presentation attendees.

Some of the fun stuff was attending launch presentations. One was exclusively for 100% natural and ecological brands (more on those later when I can show you the brands and tell you how the smell, feel and work).

More fun was getting free treatments. For example I got my eyebrows strengthened by a beauty school student. I recorded the process because I had never had this done before. It was told to expect the results to last for 2 – 3 weeks. I am on day 6ish now and as am happy as I was in the video above (just click through to view).

Models from the opening day fashion show. Photo credit Jenny Gunnarsson

One of the highlights of day one and of the entire week is the opening day fashion show. Believe it or not I didn’t see it because I opted to hang out longer in the Doft (fragrance) Bar. It smelled so good in there, I was having so much fun, and I met lovely people.

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Dofta (their presentation above) was a big part of the Fragrance bar but they weren’t the only draw. I’m telling you this was a great 3 days! More on the Fragrance bar experience coming up.

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My friends asked if black women were represented during Stockholm Beauty Week. My answer is a resounding YES! From models, to participants, to influencers to brands: we were included.

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I indulged in a facial. Suddenly my skin is so dry. I was hoping to find relief. Here is how it went. I hope the pictures and video do the experience justice.

Swedish brands are using models that look normal to me but may be non-traditional to some. Inclusivity!

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And no good first day of anything in Stockholm is complete without a good after work to send you on your way home. I’m not sure how, but Stockholm Beauty Week was able to offer a special after work at the beautifully located Strand Hotel on the water. Wine was only 60 SEK. I repeat, wine was only about $6 a glass. Unheard of in that location and rarely found anywhere in the city.

I was able to enjoy that glass with two friends and Board members of the International Women’s Club of Stockholm which is fitting indeed. Stockholm Beauty Week bought in brands from not only Sweden but also England, France, Germany, Spain, Norway and the US.

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Day 2 run through at #stockholmbeautyweek. Still have more to see, show and experience.

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By the time Day 2 rolled around I had already made a friend I would spend the day with. We have been emailing each other ever since. She even called me yesterday and we talked about life. I just adore her. I find that amazing because who makes real friends with strangers at a beauty fair?

I can’t wait for the 7th Stockholm Beauty Week in 2020. But until then, I’ll share more details about the products I was able to take home. Nice this happen to me in Sweden.


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