Home » Re:mixed, re:used and re:produced – Entrepreneurial systems in the 21th century

Re:mixed, re:used and re:produced – Entrepreneurial systems in the 21th century

Re:mixed, re:used and re:produced
– Entrepreneurial systems in the 21th century
Tid: Måndag 13 april 2015, 15.00-17.00
Plats: Unionens konferenslokal, Olof Palmes gata 17, Stockholm
Talare: Saara Taalas, Linnéuniversitetet, VäxjöMore information and registration

The study of entrepreneurship continues, surprisingly persistently, to focus largely on individual capability for creativity and innovation. Simultaneously, reuses, networked circulations of materials, and remixes are significant areas of innovation and value creation in contemporary markets. Professor Saara Taalas is interested in popular culture fandom and brand communities, grey market exchange systems of favors in planned economy, and reuses of industrial production sites for new production. These are all examples that could question the boundaries of our understanding of entrepreneurship, she argues.

During this lecture, Taalas will be looking at entrepreneurship in its systemic forms, in the context of everyday living: entrepreneuring in networks of active audiences, crowdfunding and crowdsourcing activities, and reuses of industrial production settings. She draws on practical examples from film production to opera making, from Google server farm to IKEA candle holder. Ties of trust and opportunities, rather than individuals, are key characters of this realm of entrepreneurship.


Saara Taalas will take you on an alternative journey to entrepreneurial systems from the Dabawalla lunch deliveries in Mumbai, via Wreck-a-movie film production network of science fiction fans, to Slush, the biggest start-up event in the Nordic countries.

Saara L Taalas is IKEA Professor in Business Studies and head of the Life at Home and Sustainable Production research initiative at Linnaeus University. Her research interests focus on decision-making as practice, systemic forms of entrepreneurship and roles of active audiences in production. Taalas has been research leader for more than 50 academic research projects, and has worked as an adviser to private organisations, industry associations, and government. She has worked with three European Commission DG’s relating to creative sector development and creative economy foresight. Saara Taalas is a provocative speaker and a fan of all fans.

Please note that the lecture will be held in English. It is free of cost, but we charge an administrative fee of 400 Swedish kronor for no-shows.


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