So I didn’t get invited to Stockholm Fashion Week but I did get invited to Awin Fashion Day last week. The audience was bloggers and advertisers. And what a day it was.
The event could not have taken place at a nice location. The Fotografiska Museum is on the water in Stockholm and commands fantastic views. In fact, my Swede walked me there with the hopes of seeing an American destroyer in town as part of a massive military exercise. But the destroyer had moved and I digress.
Registration began at 12.30. Awin Nordics Managing Director, Tim Lomborg welcomed everyone and outlined how our day will play out. And it started with a bang with an excellent presentation by Jesper Åström titled Creating Growth in a Networked World.
Josh Wallin, the Chief Operating Officer of Tailify gave the keynote address about The Power of Social Media Influencers. Turns out you don’t have to a reality TV star to be a social media influencer. The dream lives on!
Following the coffee break during which I enjoyed several cups of rooibos tea, the models did a run through for the Awin Fashion Show sponsored by Ellos. We were welcomed back in just in time to grab a glass of bubbly. Nice!
Doesn’t it look pretty? It even matches my shoes. It was a fashion event after all.
Then I spent the next few minutes enjoying a cool music set by DJ Wonekai.
Then it was just sip, sip, look, look, and note the trends. Sorry, I only took snaps of the fellas, but hey, I exercised my ladies’ prerogative 😉
As for the women’s trends, I noticed for fall, black, grey and white sneakers rules. Red is red hot. Short boots are in. So is burgundy or as it is called here aubergine, along with velvet,suede, silk, and leather. Work boots work too.
And the fashion coordinator, Maryem N of Awin did an excellent job of ensuring a diverse selection of models proving that fashion isn’t about size but rather attitude.
There is the gorgeous Maryem in jeans on the right out front basking in the glory.
I couldn’t help but introduce myself to the young DJ. I was so proud of her! I learned she’s a recent high school graduate and is currently studying at Stockholm University. If I can find her any DJ gigs I will. I want her for my next party! Maryem, on the far right, the same Maryem that organized the fashion show is someone I met years ago. She actually stood me up for lunch last month but made up for it by giving me an exclusive and rare Awin Fashion ay fashion show t-shirt. I love limited editions.
After the fashion show and bubbly it was back to work, or at least back to learning. Sara Narvus and her colleague shared the secrets of the success behind Norway’s Nettavisen Spray news website. The education ended with A Beginners Guide to Affiliate Marketing presented by Ben Mullen, a fellow American and Sr. Business Development and Client Strategy Manager at Awin.
I must say I was inspired by each presentation and learned tons. I also met three Americans, a few Swedes, a German, a young lady from the former Yugoslavia and was treated to wine, nibbles and a very decent swag bag.
Nice things happen to me in Sweden.